NDD-web

 

NEW DEAL DESIGN:

Website redesign

Redesign of the industrial design innovation studio New Deal Design’s company web experience. As you scroll down the page photos transition from duotone to full color

Design Team:

Jaeha Yoo

Jen Phannguyen

Val Tsang/Williams

Andrew Sawyer

Jon Patterson

Ben Wong

Patrick Drake

Erica Jack

Location:

New Deal Design

Year:

2016

 

Clickthrough of this interaction to show the UX and animations. Specifically showing the way duotone photos have a full color focus state to bring focus to a product.

Bold typography for mobile navigation.

News page with a theme filter and large photos.

Products designed by the studio. Hover state flips the duotone photos to full color photos.

Prior to the re-design…