Popular Mechanics App
HEARST PUBLISHING
Popular Mechanics’ first interactive magazine
First of its kind. A digital magazine that was not just a PDF. I helped develop UI and layouts to feel cohesive with the printed magazine.
Team:
Andrew Sawyer – Design
Michael Lawton – Creative Director
Location:
Popular Mechanics: Hearst Publishing
Year:
2010
Translated for the device
iPad formatted with a horizontal scroll, similar to how a printed magazine is read. Larger photos and additional content could be added.
Printed magazine layout from the same article.
UI designed for a reoccurring article about featured tech gadgets.
By tapping the thumbnail photos or swiping through the 11 items
Big photography was key to the design.