Cruise ship app
Digital app suite for cruise ships (staff and guest apps) delivers a huge number of features including a virtual concierge for the trip, multi-media entertainment, and ways to personalize the trip. The team designed a complex design system of animations, graphic elements, and UI.
Client:
Matter Inc.
Designer:
Andrew Sawyer – Visual Design
Christie Rixford – Design Lead
Henry Wu – Visual Design
Josh Oh – UX
Lauren Bendal – UX
Adam Leonards – Creative Direction
Devon Stern – Motion graphics
+ Collaborators, contractors, and client partner teams
Year:
2016
Reservations
Guests could use the app to make on board restaurant reservations. Bubble style graphics are a cohesive element of the design system.
Or a different style of dining rooms. Pick guests attending, preview the menu, and see the busiest times to dine.
Ordering
The app works as a way to have drinks and food delivered to you.
Overview of your whole trip and your spending budget.
Trip Events
Home screen. The boat moves along the timeline with all of your excursions, reservations, and activities. By scrolling along the timeline the time of day changes in the illustration. Swiping up or down reveals ways to enhance the guests cruise.
By scrolling down (deeper into the ocean) activities at the upcoming ports and on ship are shown in carousels designed using the bubble graphic motif.
Large format wall screens
All around the ship are wall sized touchscreens that guests activate with their wearable medallion. All of the same functionality is available as on mobile devices.
An example of making a dinner reservation on the large format touchscreens.
Onboarding
Visualized onboarding flow to customize and purchase the cruise wearable. The industrial design of this wearable was also created by Matter’s team.